The Primal Protocol · 1-1 Elite Coaching
Become The Man
You’re Supposed To Be. Sub 15% body fat year round. Predictable high energy.
Respected in every room.
The results
Different start points. Same outcome.
What you’ll achieve
Your life in 6 months time
Sub 15% body fat
year round.
No more sucking in your stomach, angling away from the camera, or hiding underneath baggy clothes. You’ll look good in a t-shirt, but better without one.
Deep sleep. Predictable energy. Sharp focus.
With your nutrition, recovery, and calendar dialled in, you’ll be clear-headed, decisive, and present all day, every day.
Respected in every room.
You stop following and start leading. There’s an unspoken authority about you. And when a decision needs to be made, you’re the man everyone looks to.
You look and feel 10 years younger.
No more stiff knees. No more puffy eyes. No more 3pm crashes. Get used to people asking “What the fuck have you been doing?!”
Building generational health.
Lead your family by example, create the kind of life you want your kids to inherit, and change the trajectory of your entire blood line.
Get your edge back.
Feel like THE man again. With the body, the drive, and the peace of mind that you’re in control of your destiny. Your partner will brag about you, and your kids will idolise you.
How it works
The Primal Protocol.
One integrated system that aligns everything and drives how you look, feel, and perform.
01
The Fat Loss Accelerator
The full 3 step plan to help you shred the excess body fat without losing lean mass, so you can finally get under 15% and stay there year round.
02
The Adaptive Athlete Framework
A custom training plan built around your goals and your schedule, so you can build muscle, strength and athleticism without wasting hours in the gym.
03
The Metabolic Nutrition System
Precise calories and macros calibrated to fuel your body with everything you need to get lean, without sacrificing muscle, energy or performance.
04
The Biometric Blueprint
A complimentary WHOOP 5.0 band that will track key biometrics, power data driven accountability check-ins, and reveal exactly what’s been holding you back.
05
The Elite Operator Playbook
A set of high leverage habits that will raise your standards, make you more consistent, and give you the competitive edge you need to win at the highest level.
06
The Essential Supplement Stack
A potent stack that will optimise your energy, recovery, and hormones, in and out of the gym. Only what your body actually needs, nothing else.
The fit
Who this is for
Men who are comfortable, but not satisfied.
This is for you if:
- You’re putting in effort, but your body doesn’t reflect how hard you work or the standards you hold yourself to.
- You know you’re not getting any younger, and you’re worried that if you don’t do something about it now, you’ll end up like your dad.
- Every day is a constant stream of problems to solve and people to look after, and your health is always the thing that gets pushed back.
- You know the basics, but you’re tired of second guessing yourself and have no idea whether you’re moving in the right direction or not.
- Something’s finally tipped you over the edge. A milestone birthday, a health scare, a comment from the wife.
- You’re done with short-term hacks, conflicting advice and clickbait promises that never deliver.
- You’re sick of your own bullshit and you’re ready for some real structure, proper accountability and honest guidance.
This is not for you if:
- You’re looking for another quick fix, fad diet or cookie-cutter program.
- You’re looking for the cheapest deal, not the best coach.
- You want the result, but you’re not willing to change the habits that created the problem.
- You want someone to validate your excuses rather than challenge them.
- You’re not prepared to follow the plan and be held accountable.
- You’re comfortable settling for average.
My story
The man behind it.
December 17th 2017. That was the exact date I looked in the mirror and asked myself “how the hell did it get this bad”.
Everything looked great on paper. I had the career. The girl. The life. But that didn’t tell the full story.
I’d spent 10 years stuck behind a desk doing a job I hated. Crippled by anxiety most mornings. Drinking to numb the pain every weekend.
I was overweight, burnt out, and at one point, suicidal. That was my rock bottom moment.
But there was a small voice in my head telling me that I was better than this. So I hit reset.
Six months later I was 12% body fat and in the best shape of my life. Stronger, sharper, calmer. It finally felt like I’d got my edge back.
Now I hold myself to a higher standard, and everything we do here, I live and breathe daily.
— Doug
500
Men Coached
8
Years In The Game
6M
Views On YouTube
The levels
Three options, one standard.
Level I
The full protocol
Elite
- Instant access to the full
Primal Protocol - Personalised workout, nutrition and supplement plan, built by me
- Weekly check-in inside my app
- Access to 100+ videos that aren’t available on YouTube
- Live Q&A calls every week
From£199p/m
Capped monthly
Level II
Direct access to me
Elite +
- Everything in Elite
- 1-1 onboarding call with me
- 24/7 access to me on WhatsApp
- Weekly voice note check-in
- Complimentary WHOOP 5.0 band
From£1,497
Limited intake
Level III
Maximum proximity
VIP
- Everything in Elite and Elite +
- Bi-weekly 1-1 coaching calls
- Full blood work analysis
- Private invite to events
From£5,000
Invite only
Normal spends more time on the toilet
than exercising.
Normal spends 20 years of their life
watching TV.
Normal is 28% body fat.
Fuck normal.
You’re better than that. Hold yourself to a higher standard.The process
What happens next
01
You answer 5 quick questions.
Where you’re at, what you’ve tried, and where you want to get to. Takes 60 seconds.
02
You get me, directly.
No assistants, no sales team. I read every application and reply personally.
03
We talk man to man.
If the program’s right for you, I’ll show you the plan. If not, I’ll tell you straight. No sales calls. No gatekeepers.
It’s your move
The next 6 months are
happening either way.
Answer 5 quick questions so I can get a good understanding of where you’re at and how I can help you.
Questions guys ask before they sign up.
You get instant access to the private community with the full video program and the weekly mastermind calls. Then your personalised plan is built within 48 hours and we get straight to it.
No. Health is the precursor to wealth and abundance, but fitness is just one dimension of that. This program will align your body, your mind and your life, so that everything works in harmony.
Because I’ve lived in your world. I spent 10 years in corporate jobs before I got into coaching. I know what it’s like to run on no sleep, live out of a suitcase and sit through client dinners. That’s why the plan is built around your life, not dreamt up by a 22-year-old influencer who still lives in his mum’s basement.
Good, because that isn’t the plan. 95% of my clients train 3-4 times a week and get leaner than they’ve been in a decade.
No. The oldest man I’ve taken through this was 79 and he finished with a flat stomach. What changes with age is the method, not the outcome.
No. If a plan can’t survive a client dinner or a weekend away, it isn’t a plan, it’s just another diet. You will obviously get faster results if you cut back on drinking and junk food, but my goal is to help you build a system that lasts long after the program ends.
Tracking tells you what happened. It doesn’t tell you what to change, when to change it, or what to do when progress stalls. That’s the part I do.
Anyone can build you a plan, even AI these days. That’s the easy bit. Knowing what to change and when, and having someone hold you to it, is the part that gets you the result.
The Proof
