The High Performance Protocol
Created for ambitious men who want to get their edge back, build a lean, strong physique, and become the man they know they're supposed to be.
Step 1: Watch the 4 min video to see if you qualify
Step 2: Click the button and fill out a 60 sec application
Richard
★★★★★
Ken
★★★★★
James
★★★★★
Does This Sound Like You?
✅ You're tired of losing the same 10–20 lbs then gaining it back every time life gets stressful.
✅ Weekends, social events, and "I'll start again Monday" keep derailing you.
✅ You're sick of your own bulls**t, and you know that you're capable of more.
✅ You're bored of the short term hacks and click bait promises.
✅ You know the basics, but you’re missing the structure and accountability you need to
build real momentum.
Fitness is the Key that Unlocks a
High-Performance Life
This is not just about losing a bit of belly fat and looking better in a T-shirt.
You can get your macros and an average workout program from Chat GPT in 30 seconds.
But in a hyper competitive world, you can't afford to be average anymore.
Not if you want to lead your family properly.
Not if you want your partner to respect you as the man of the house.
Not if you want your kids to grow up seeing discipline, strength and self-respect in front of them every day.
Your fitness bleeds into everything.
Your energy. Your focus. Your confidence. Your mood. Your relationship. Your career.
And when it's off, everything feels harder.
You wake up tired, drag yourself through the day, feel foggy, irritable and reactive, and you get less done.
And whether people say it out loud or not, the way you carry yourself affects how they see you.
Getting in shape is not the whole game.
But it’s often the first domino.
Ben
★★★★★
Mark
★★★★★
Kent
★★★★★
Here's The Problem
Most fitness programs expect you to cut out the food you love and spend your life at the gym. They're not sustainable. And that's why they fail.
Other Programs
❌ Cookie cutter plan designed for average Joe
❌ 5-6 extreme workouts per week
❌ Boring chicken & broccoli meal plans
❌ "Just train harder bro" accountability
❌ Built by a spotty 20 yr old in his mummy's basement
The Solution
The gym shouldn't consume your life. It should complement it and make everything else better. And that's exactly what The High Performance Protocol does. You'll get all the tools you need to make consistent progress and see lasting results, without having to sacrifice the food you love, or waste hours on the treadmill.
The High Performance Protocol
✅ Custom built plan tailored to your goals and lifestyle
✅ 3-4 structured workouts a week
✅ A flexible nutrition plan
✅ Data driven accountability check-ins every single week
✅ Built by a 38 yr old who's coached over 500 men just like you
Matt
★★★★★
Glenn
★★★★★
Will
★★★★★
How It Works
Minute 1
You'll get instant access to all 8 coaching modules as soon as you complete your onboarding. That's over 100 videos that are hidden on YouTube.
Same Day
I start building your custom workout and nutrition plan.
Within 48 Hours
Your custom plan is ready. You'll get access to your workout program, nutrition plan and tracking dashboard. Everything is personalised. Nothing is left to chance.
Week 1
We jump on a 1-1 call so that I can walk you through your plan and answer any questions you've got.
Every Week
Data driven check in's to hold you accountable, keep on you track, and make adjustments to your program so you never stop making progress.
The Result
✅ A lean, strong physique that's built for performance and longevity.
✅ 12-15% body fat, held year round.
✅ Predictable high energy and sharp focus, day in, day out.
✅ Optimised testosterone, stronger drive and faster recovery.
✅ A high-frequency mindset to conquer your inner bitch and stay locked in.
This Is NOT For You If...
❌ You’re looking for another quick fix, fad diet or cookie cutter program.
❌ You want the result, but you're not willing to change the habits that created the problem
❌ You want someone to validate your excuses rather than challenge them.
❌ You’re not prepared to follow the plan and be held accountable.
❌ You’re comfortable settling for average and don’t feel any real urgency to change.
My Guarantee To You
If you follow the program I give you and don't get incredible results, I’ll refund your investment in full, and pay your gym membership for a year to say sorry.
Sam
★★★★★
Pete
★★★★★
Zach
★★★★★
Premium Online Coaching
£597 / $749 for 12 weeks
✅ Personalised gym or home workout program
✅ Personalised calorie & nutrition targets in line with your goal
✅ Weekly check in's and a monthly coaching call with Doug
✅ Lifetime access to the exclusive community
✅ Access to 120 healthy, high protein recipes
✅ Access to the exclusive video classroom with over 100 lessons
✅ Money back guarantee if you don't get results!
OR
Ready To Lock In?
The trainer in your local gym will charge you $75 a week just to count your reps and tell you to "eat more protein".
I'll build you your own personalised workout and nutrition program, hold you accountable at every step, and get you in the best shape of your life...for a fraction of the price.
16 Week Elite Program
Now just $997
✅ 24 Hour Fast Track Set Up
✅ Private Kick Off Call with Doug
✅ Workout Program & Nutrition Targets
✅ Daily WhatsApp Support
✅ Weekly Accountability Check In
✅ Monthly Coaching Call with Doug
✅ Access to the Private Community
✅ Full Money Back Guarantee
✅ Bonus #1: Unlimited Access to Doug A.I.
✅ Bonus #2: Exclusive Video Content (not on YT)
✅ Bonus #3: Copy of The Anti Diet Recipe Book
*Financing Options Available On Request*
Still On The Fence?
I understand! Investing in your health isn’t something you take lightly.
If you’ve got a question or you'd like to find out about the financing options that are available, please leave your details and I’ll be in touch within 24 hours
Apply Now
Scroll down and fill out the 60 second application form to find out if you're a good fit for the program.
FAQs
Who is this program for?
80% of the people I work with are Men aged 35-50, but I have results which prove this program works well for anyone who is ready to follow it.
How does online coaching work?
You will get a workout program sent straight to your phone which you can do at your convenience. Then you'll complete a check in each week for accountability, and you can message me anytime on WhatsApp, iMessage or Email if you have questions.
How soon can I expect results?
I've seen clients lose 10lbs in the first week, but other people's body's can be more stubborn! However, if you follow the program I guarantee that you will get amazing results within 90 days.
Is this for the UK only?
This is for anyone in the world who is ready to take action! I work with people from the US, UK, Australia, NZ and many other countries.
What will my meal plan look like?
I’m not going to give you one! They're restrictive, boring, and bottom line…they don’t work. The best approach with your Nutrition is a flexible one. So I’ll give you targets to aim for, and teach you how to manage your own nutrition, which is a better long term solution.
How often do I have to exercise?
You decide! When you complete the onboarding form you get to tell me how much time you want to allocate to training each week and then I'll build you a workout plan that fits into your routine.
Can I workout at home?
Yes. I will create you a personalised workout plan that you can do in the gym or at home.
Why should I choose you?
Maybe you should, maybe you shouldn't! The coach - client relationship becomes a very personal one and it only works we get along and trust one another.
I have more questions! How can I get in contact with you?
Email me at [email protected] and I am happy to answer any other questions you have.
The High Performance
Protocol
Created for ambitious men who want to get their edge back, build a lean, strong physique, and become the man they know they're supposed to be.
Step 1: Watch the 4 min video to see if you qualify
Step 2: Fill out a 60 second application
Ken
★★★★★
Richard
★★★★★
James
★★★★★
Does This
Sound Like You?
✅ You're tired of losing the same 10–20 lbs then gaining it back every time life gets stressful.
✅ Weekends, social events, and "I'll start again Monday" keep derailing you.
✅ You're sick of your own bulls**t, and you know that you're capable of more.
✅ You're bored of the short term hacks and click bait promises.
✅ You know the basics, but your missing the structure & accountability you need to
build real momentum.
Fitness is the Key that Unlocks a High-Performance Life
This is not just about losing a bit of belly fat and looking better in a T-shirt.
You can get your macros and an average workout program from Chat GPT in 30 seconds.
But in a hyper competitive world, you can't afford to be average anymore.
Not if you want to lead your family properly.
Not if you want your partner to respect you as the man of the house.
Not if you want your kids to grow up seeing discipline, strength and self-respect in front of them every day.
Your fitness bleeds into everything.
Your energy. Your focus. Your mood. Your confidence. Your relationship. Your career.
And when it's off, everything feels harder.
You wake up tired, drag yourself through the day, feel foggy, irritable and reactive, and you get less done.
And whether people say it out loud or not, the way you carry yourself affects how they see you.
Getting in shape is not the whole game.
But it’s often the first domino.
Pete
★★★★★
Will
★★★★★
Sam
★★★★★
Here's The Problem
Most fitness programs expect you to cut out the food you love and spend your life at the gym. They're not sustainable. And that's why they fail.
Other Programs
❌ Cookie cutter plan built for average Joe
❌ 5-6 extreme workouts per week
❌ Boring chicken & broccoli meal plans
❌ "Just train harder bro" accountability
❌ Built by a 20 yr old in mummy's basement
The Solution
The gym shouldn't consume your life. It should complement it. That's exactly what The High Performance Protocol does.
You'll get all the tools you need to make consistent progress and see lasting results, without having to sacrifice the food you love, or waste hours on the treadmill.
High Performance Protocol
✅ Custom built plan tailored to your goals
✅ 3-4 structured workouts a week
✅ A flexible nutrition plan
✅ Data driven check-ins every single week
✅ Built by a 38 yr old who's coached
over 500 men just like you
How It Works
Minute 1
You'll get instant access to all 8 coaching modules as soon as you complete your onboarding. That's over 100 videos that are hidden on YouTube.
Same Day
I start building your custom workout and nutrition plan.
Within 48 Hours
Your custom plan is ready. You'll get access to your workout program, nutrition plan and tracking dashboard. Everything is personalised. Nothing is left to chance.
Week 1
We jump on a 1-1 call so that I can walk you through your plan and answer any questions you've got.
Every Week
Data driven check in's to hold you accountable, keep on you track, and make adjustments to your program so you never stop making progress.
Matt
★★★★★
Glenn
★★★★★
Bob
★★★★★
Premium Online Coaching
£597 / $749 for 12 weeks
✅ Personalised gym or home workout program
✅ Custom calorie & nutrition targets in line with your goal
✅ Weekly check in's and a monthly coaching call with Doug
✅ Lifetime access to the exclusive community
✅ Access to 120 healthy, high protein recipes
✅ Access to the exclusive video classroom with over 100 lessons
✅ Money back guarantee if you don't get results!
OR
The Result
✅ A lean, strong physique that's built for performance and longevity.
✅ 12-15% body fat, held year round.
✅ Predictable high energy and sharp focus, day in, day out.
✅ Optimised testosterone, stronger drive and faster recovery.
✅ A high-frequency mindset to conquer your inner bitch and stay locked in.
This is NOT For You If...
❌ You’re looking for another quick fix, fad diet or cookie cutter program.
❌ You want the result, but you're not willing to change the habits that created the problem
❌ You want someone to validate your excuses rather than challenge them.
❌ You’re not prepared to follow the plan and be held accountable.
❌ You’re comfortable settling for average and don’t feel any real urgency to change.
Premium Online Coaching
£597 / $749 for 12 weeks
✅ Personalised gym or home workout program
✅ Custom calorie & nutrition targets in line with your goal
✅ Weekly check in's and a monthly coaching call with Doug
✅ Lifetime access to the exclusive community
✅ Access to 120 healthy, high protein recipes
✅ Access to the exclusive video classroom with over 100 lessons
✅ Money back guarantee if you don't get results!
OR
My Guarantee To You
If you follow the program I give you and don't get incredible results, I’ll refund your investment in full, and pay your gym membership for a year to say sorry.
Ben
★★★★★
Mark
★★★★★
Kent
★★★★★
Premium Online Coaching
£597 / $749 for 12 weeks
✅ Personalised gym or home workout program
✅ Custom calorie & nutrition targets in line with your goal
✅ Weekly check in's and a monthly coaching call with Doug
✅ Lifetime access to the exclusive community
✅ Access to 120 healthy, high protein recipes
✅ Access to the exclusive video classroom with over 100 lessons
✅ Money back guarantee if you don't get results!
OR
Ready To Lock In?
The trainer in your local gym will charge you $75 a week just to count your reps and tell you to "eat more protein".
I'll build you your own personalised workout and nutrition program, hold you accountable at every step, and get you in the best shape of your life...for a fraction of the price.
16 Week Elite Program
Now just $997
✅ 24 Hour Fast Track Set Up
✅ Private Kick Off Call with Doug
✅ Workout Program & Nutrition Targets
✅ Daily WhatsApp Support
✅ Weekly Accountability Check In
✅ Monthly Coaching Call with Doug
✅ Access to the Private Community
✅ Full Money Back Guarantee
✅ Bonus #1: Access to Doug A.I.
✅ Bonus #2: Exclusive Video Content
✅ Bonus #3: The Anti Diet Recipe Book
*Financing Options Available On Request*
Still On The Fence?
I understand! Investing in your health isn’t something you take lightly.
If you’ve got a question or you'd like to find out about the financing options that are available, please leave your details below and I’ll be in touch within 24 hours.
Apply Now
Scroll down and fill out the 60 second application form to find out if you're a good fit for the program.
Premium Online Coaching
£597 / $749 for 12 weeks
✅ Personalised gym or home workout program
✅ Custom calorie & nutrition targets in line with your goal
✅ Weekly check in's and a monthly coaching call with Doug
✅ Lifetime access to the exclusive community
✅ Access to 120 healthy, high protein recipes
✅ Access to the exclusive video classroom with over 100 lessons
✅ Money back guarantee if you don't get results!
OR
Premium Online Coaching
£597 / $749 for 12 weeks
✅ Personalised gym or home workout program
✅ Custom calorie & nutrition targets in line with your goal
✅ Weekly check in's and a monthly coaching call with Doug
✅ Lifetime access to the exclusive community
✅ Access to 120 healthy, high protein recipes
✅ Access to the exclusive video classroom with over 100 lessons
✅ Money back guarantee if you don't get results!
OR
FAQs
Who is this program for?
80% of the people I work with are Men aged 35-50, but I have results which prove this program works well for anyone who is ready to follow it.
How does online coaching work?
You will get a workout program sent straight to your phone which you can do at your convenience. Then you'll complete a check in each week for accountability, and you can message me anytime on WhatsApp, iMessage or Email if you have questions.
How soon can I expect results?
I've seen clients lose 10lbs in the first week, but other people's body's can be more stubborn! However, if you follow the program I guarantee that you will get amazing results within 90 days.
Is this for the UK only?
This is for anyone in the world who is ready to take action! I work with people from the US, UK, Australia, NZ and many other countries.
What will my meal plan look like?
I’m not going to give you one! They're restrictive, boring, and bottom line…they don’t work. The best approach with your Nutrition is a flexible one. So I’ll give you targets to aim for, and teach you how to manage your own nutrition, which is a better long term solution.
How often do I have to exercise?
You decide! When you complete the onboarding form you get to tell me how much time you want to allocate to training each week and then I'll build you a workout plan that fits into your routine.
Can I workout at home?
Yes. I will create you a personalised workout plan that you can do in the gym or at home.
Why should I choose you?
Maybe you should, maybe you shouldn't! The coach - client relationship becomes a very personal one and it only works we get along and trust one another.
I have more questions! How can I get in contact with you?
Email me at [email protected] and I am happy to answer any other questions you have.