The High Performance Protocol · 1-1 Elite Coaching
Become the man
you’re supposed to be. Sub 15% body fat. Predictable high energy.
Respected in every room.
For men who are successful in life but know their body doesn’t reflect the standards they hold themselves to.
Let’s strategise your next move.
The results
Different start points. Same finish line.
The outcome
Your life 6 months from now
Sub 15% body fat, year round.
A chest that fills out your shirts, a stomach you don’t have to suck in, and arms your partner can’t help but grab. You’ll look good in a T-shirt, but better without one.
Deep sleep. Predictable energy. Sharp focus.
No flat mornings. No third coffee to get through the afternoon. Sleep, nutrition and recovery dialled in, so the energy is there all day, every day.
The engine of a man 10 years younger.
Resting heart rate, recovery and blood pressure in the top 10% of men your age. With the drive and testosterone you had 10 years ago.
A body built for the next 30 years.
A system that keeps working long after the program ends. Respect for the man you see in the mirror. Desired by your partner. Idolised by your kids.
How it works
The High Performance Protocol.
One integrated system to align everything that drives how you look, feel and perform.
01
The Fat Loss Accelerator
The full 3-step plan that will shred your excess body fat without losing lean mass, so you can finally get under 15% and stay there year round.
02
The Adaptive Athlete Framework
A custom training plan built around your goals and your schedule, so you can build muscle, strength and athleticism without wasting hours in the gym.
03
The Metabolic Nutrition System
Precise calories and macros calibrated to fuel your body with everything you need to get lean, without sacrificing muscle, energy or performance.
04
The Biometric Blueprint
A WHOOP 5.0 band (on me) to track key biometrics, power data-driven accountability check-ins, and reveal exactly what’s been holding you back.
05
The Elite Operator Playbook
A set of high-leverage habits designed to build momentum, raise your standards and give you a competitive edge, so you operate at a level most men never reach.
06
The Essential Supplement Stack
A targeted stack designed to optimise your energy, focus, recovery, performance and hormones. Only what your body actually needs. Nothing else.
The fit
Who this is for
For men who are comfortable, but not satisfied.
This is you:
- You’re putting in effort, but your body still doesn’t reflect how hard you work or the standards you hold yourself to.
- You’ve lost weight before, but stress, weekends and social events keep pulling you back to where you started.
- You know the basics, but you’re tired of second-guessing your training, your nutrition, and whether you’re actually moving in the right direction.
- You’re done with short-term hacks, conflicting advice and clickbait promises that never deliver.
- You’re sick of your own bullshit. You want the structure, accountability and honest guidance to finally prove what you’re capable of.
This is not for you if:
- You’re looking for another quick fix, fad diet or cookie-cutter program.
- You want the result, but you’re not willing to change the habits that created the problem.
- You want someone to validate your excuses rather than challenge them.
- You’re not prepared to follow the plan and be held accountable.
- You’re comfortable settling for average.
The levels
Three options, one standard.
Level I
The full protocol
Core
- Instant access to the full High Performance Protocol
- Personalised workout and nutrition plan, built by me
- Full supplement stack to optimise your performance
- Weekly check-in inside my app
- Exclusive access to 100+ videos not available on YouTube
- Weekly mastermind Q&A calls
Capped monthly
Level II
Direct access to me
Pro
- Everything in Core
- My private number. Direct access to me on WhatsApp
- 1-1 kick-off call with me
- Comprehensive voice note check-in every week
- WHOOP 5.0 band
Very limited intake
Level III
Maximum proximity
Elite
- Everything in Core and Pro
- Bi-weekly 1-1 coaching calls
- Full blood work analysis
- Peptides consultation
- Private invite to events with me
Invite only
Beyond the body
What You Get Back
You feel like the man again.
The drive, the sharpness, the clarity. You’re finally the man you knew you were capable of being. And everyone can see it.
You’re proud of what you see.
No angling away from the camera. No more wearing baggy clothes. Holiday photos stop being something you avoid.
You keep every promise.
You end each day proud of the man in the mirror, because you kept every promise you made to yourself.
You regain control.
Habits that hold you to a higher standard, without living in the gym. Food, training and evenings are no longer a daily negotiation.
You’re respected in every room.
You stop following and start leading. You become a magnet in every room you walk into.
Your family gets the best of you.
You become the man your partner brags about and your kids idolise.
My story
The man behind it.
December 17th 2017. That was the exact date I looked in the mirror and asked myself “how the hell did it get this bad”.
Everything looked great on paper. I had the career. The girl. The life. But that didn’t tell the real story.
I’d spent 10 years stuck behind a desk doing a job I hated. Crippled by anxiety most mornings. Drinking to numb the pain every weekend.
I was overweight, burnt out, and at one point, suicidal. That was my rock bottom moment.
But there was a voice in my head telling me I was better than this. So I hit reset.
Six months later I was 12% body fat and in the best shape of my life. Stronger, sharper, calmer. It finally felt like I’d got my edge back.
Now I hold myself to a higher standard, and everything we do here, I live and breathe daily.
— Doug
500
Men Coached
8
Years In The Game
6M
Views On YouTube
Normal spends more time on the toilet than exercising.
Normal spends 20 years of their life watching TV.
Normal is 28% body fat.
Fuck normal.
You’re better than that.The process
What happens next
01
You answer a few quick questions.
Where you’re at, what you’ve tried, and where you want to get to. Takes 60 seconds.
02
You get me, directly.
No assistants, no sales team. I read every application and reply personally.
03
We talk man to man.
If the program’s right for you, I’ll show you the plan. If not, I’ll tell you straight.
No sales calls. No gatekeepers.
Your move
The next 6 months are happening either way.
Success loves speed. Let’s go.
Questions guys ask before they sign up.
It depends which level you’re in and how long you commit for. Core, Pro and Elite are all different, and I’m not going to quote you a number before I know what you actually need.
Good, because that isn’t the plan. 95% of my clients train 3-4 times a week and get leaner than they’ve been in a decade.
No. The oldest man I’ve taken through this was 79 and he finished with a flat stomach. What changes with age is the method, not the outcome.
No. If a plan can’t survive a client dinner or a weekend away, it isn’t a plan, it’s just another diet. You will obviously get faster results if you cut back on drinking and junk food, but my goal is to help you build a system that lasts long after the program ends.
Tracking tells you what happened. It doesn’t tell you what to change, when to change it, or what to do when progress stalls. That’s the part I do.
Anyone can build you a plan, even AI these days. That’s the easy bit. Knowing what to change and when, and having someone hold you to it, is the part that gets you the result.
Follow the program for 30 days and if you haven’t made progress, I’ll give you your money back.
The Proof
